5 Ways to Improve Your Digital Marketing Strategy with Technology

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Technology empowered marketing and brought us various digital marketing strategies such as social media marketing, SEO, email marketing, and much more. However, students or fresher forget the role of technology while learning digital marketing and how it has changed the way brands generate sales. Even today and in the future, with automation and AI, you have to improve your digital marketing strategy with technology. In this article, we discuss the 5 ways to do so.

How Technology Makes It Easier To Generate Leads?

Technology has made it easier to generate leads. With the help of technology, businesses can now generate leads in an easier and more efficient way. Apart from lead generation, technology has helped gain massive engagement with the correct digital marketing resources

This is because technology has made it possible for businesses to reach out to their potential customers in a more personalized and effective way. This allows them to develop a relationship with their target audience.

Technology has also given companies the opportunity to build their own marketing campaigns at scale.

How Technology Helps Create Amazing Customer Experiences?

Customer experience software has been around for a while now and is used by companies all over the world to help create customer-centric experiences.

Customer experience software helps businesses create personalized interactions with their customers. It helps them understand their customers better, which in turn helps them deliver better customer experiences.

It can also be used to improve the quality of an entire business, from sales to service delivery and beyond.

How Technology Helps You Build an Amazing Brand Story?

Businesses are always looking for ways to improve their brand stories. Technology has created a new way of telling stories – brand story software.

Brand story software is not just a tool but also a service. It helps businesses create and manage their brand stories in an easy and accessible way by providing them with content ideas, editing tools, and analytics.

The use of technology has helped businesses create more engaging and interesting brand stories that have the potential to reach more people than ever before.

Technology Can Help Improve Your Digital Marketing Strategy with 5 Business Tools

Technology can help improve your digital marketing strategy with 5 business tools. These tools are easy to use and can be used by anyone in the company.

  • The first tool is Google Analytics. It is a free tool that helps you track your website’s traffic, conversion rate, and demographics. It also helps you find out which content on your website is working best for you.
  • The second tool is Hubspot’s Inbound Marketing Platform. This platform helps businesses build an online marketing strategy that works for their business goals. The platform includes a variety of templates for businesses to choose from and makes it easy to create content for social media channels like Facebook, Instagram, Twitter, and LinkedIn.
  • The third tool is Buffer’s social media scheduling software which allows businesses to schedule posts on various social media platforms like Facebook, Twitter, and Instagram. Buffer is a social media management tool that allows you to schedule your posts on all major social networks. It also allows you to track your performance, monitor audience engagement, and make adjustments as needed.
  • The fourth tool is email marketing software that lets businesses send out personalized emails to their customers such as WebEngage. WebEngage is a software that provides marketers with tools for creating engaging content for their audiences. It provides them with insights about what works best on their websites and what doesn’t work so well. The platform also helps them create content in bulk, which can be useful when they are looking to scale up their online campaigns or need more content for specific marketing campaigns.


  • A fifth tool is analytics software that provides insights into how different types of content are shared on social media such as Canva. Canva is an online graphic design tool that helps people create professional marketing graphics and infographics. It provides an easy-to-use interface for creating logos, landing pages, social media posts, and more. With Canva’s capabilities, you can create beautiful designs from scratch or import images from your camera roll or a website.


Technology is a big part of today’s marketing industry and if you learn how to use it according to your needs, you will see a big jump in lead generation and brand awareness. Hope this article was helpful and an insightful read for you!

Karan Shah

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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